OUR STORY
Established in South Africa in 1992, we are a family owned jewellery design company specialising in bespoke commissioned design and remodellings. Welcome to our world - where artistry, elegance, and passion intertwine to create timeless masterpieces that tell your unique story.
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ABOUT US
At Jenna Clifford, we believe that jewellery is more than just an accessory; it’s a personal expression of who you are. Each piece we create is designed to reflect the unique personality and aspirations of its wearer. Our bespoke services invite you to collaborate with our master artisans, ensuring every detail is perfect and every design truly reflects your vision.
Our belief that craftsmanship begins with conversation means that we have always had a deeply personal relationship with our customers, a quality that adds to the uniqueness of every Jenna Clifford piece. We are one of the few jewellery manufacturers in South Africa who trust only expert local hands to create our pieces.
To create jewellery that touches the soul and warms the heart as much as it delights the eye, To create iconic, mastercrafted jewellery in accordance with the highest quality standards,
To support local manufacturers in our production and sourcing methods.
BRAND ETHOS
JENNA CLIFFORD
Jenna Clifford is a world-renowned jewellery designer celebrated for her unique custom creations. Her bold, dramatic designs have garnered a loyal following among business icons and celebrities globally. Jenna combines gold, diamonds, and precious gems to craft extraordinary masterpieces, relying exclusively on expert local artisans in South Africa. She believes true objects of joy cannot be mass-produced, limiting the production of her designs. This commitment to craftsmanship has attracted world-famous celebrities, who seek the iconic beauty and timeless elegance of a Jenna Clifford piece.
A trendsetter by design, Jenna Clifford has always said that quality craftsmanship and excellent taste is the formula for success in the jewellery design business. She is no doubt a role model to young designers everywhere and is involved in various mentoring programmes for women of all ages, including the Breaking The Mould series launched by Octagon in 2012 which saw Jenna designing two bespoke diamond butterflies for the tennis champion William’s sisters.
Jenna is also a passionate advocate for women’s rights and equality, actively promoting women in business. She was honored as a torchbearer for the United Nations Millennium Development Goals 3 project alongside Archbishop Desmond Tutu and the Soweto Gospel Choir, highlighting gender equality and women empowerment.
FOUNDERS
Founded in 1992 by Jenna Clifford and Dex Kotze, the Jenna Clifford brand embodies luxury and timeless elegance. Jenna, along with their daughters Chanelle and Summer, remain passionately involved in the business,
